Case study · Instagram, LinkedIn and Facebook

Silvana Ramiro · Journalist

We took over the journalist's Instagram and LinkedIn and revived her Facebook activity, growing her audience even further. The goal was to warm up her followers ahead of launching a digital course.

The strategy was so effective that her audience started asking for the course before the product had even been mentioned.

Instagram comment: @silvanaramiro I want a class with you! — Real Instagram comments, posted before the course was announced

Instagram comment: Do I want to take a course with Silvana? Yessss!!! — Real Instagram comments, posted before the course was announced

+72.8%LinkedIn

+70.5%Facebook

1 million+people reached on LinkedIn alone, on top of the other social platforms

Results from the first 90 days, with no ad spend.

Silvana Ramiro in the Globo newsroom — Silvana Ramiro

Carousel post: Silvana next to the Globocop helicopter — Career-story carousel

Carousel post: first day at Globo — Storytelling content

Services in this case study

Social Media Management

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