Digital marketing agency in Rio de Janeiro · since 2018
It's not magic. It's digital business intelligence.
Trix brings together strategy, creativity and a hands-on partnership for brands that want to be seen and remembered: strategic positioning, social media management, branding, paid media and websites. From positioning to posts, from websites to print.
Who we are
Trix was founded in October 2018 by three women entrepreneurs with backgrounds in advertising and expertise in digital marketing. We started out in print and graphic design and moved into digital, without leaving behind clients who still need physical materials.
We entered the market with an integrated view of communication, respecting each brand's identity and planning strategies to reach each company's goals. We work with businesses at different stages of growth, always with a project designed specifically for each one.
Intelligence
Data, context and market insight.
Strategy
Planned around business goals, not just the feed.
Creativity
Ideas that express the brand's identity.
Integrated communication, end to end
Every area works together: what we define in the strategy shows up in the post, the ad, the website and the business card.
Strategic Positioning
Analysis and definition of your brand's positioning, with a diagnosis and roadmap. A standalone project, separate from social media management.
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Social Media Management
Strategy, content creation, filming, publishing and analytics for Instagram, LinkedIn, Facebook and TikTok.
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Paid Media
Meta Ads and Google Ads campaigns that drive leads, sales and visibility.
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Branding & Rebranding
Strategic brand management that defines and shapes how the public perceives a business, its reputation and its value over time.
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Websites & Landing Pages
Corporate websites, landing pages and online stores built to generate inquiries.
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Visual communication
Visual identity design (logo), storefronts, banners, construction signs and signage.
Print materials
For Trix clients: catalogs, stationery, packaging and promotional materials.
Corporate gifts
Mugs, T-shirts, backpacks, shaker bottles and other custom branded items.
Podcast planning
Positioning, topics, format, frequency and identity for audio and video projects.
Strategic Positioning
For companies and experts with plenty of expertise that the market still doesn't see. We build your authority architecture before producing the first post. It's a standalone project, which may or may not be paired with social media management.
How it works
We dig into the business, the audience and the competition to define the place the brand should hold in customers' minds, and how to get there.
Diagnosis triangulated from 4 sources
A finding only becomes a recommendation when it shows up in at least two independent sources.
What the client receives
- Diagnosis of the current digital presence
- SWOT and market analysis
- Competitive map and the white space to claim
- Tone of voice and communication pillars
- Calendar of key dates with story and post ideas
- Online and offline action plan (talks and events)
- 12-month strategic roadmap with KPIs
Some of the brands we've helped grow
Silvana Ramiro · Journalist
Warming up an audience for a digital course: followers asked for it before it was even announced.
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XN GYM · Gym
Live sessions, recorded workouts, a food-basket drive and a sanitization partnership to keep members close.
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XN Studio
The move from Shopping Downtown to Casa Shopping in the middle of the pandemic, backed by content, partnerships and branded gifts.
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M2 Projetos de Tecnologia e Iluminação
A refreshed logo, corporate website, branded gifts and coverage of talks, workshops and job sites.
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Objetiva Contábil
A complete rebrand, a new website and social media for both the company and its CEO.
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Bonsom
A 50th-anniversary seal and the company's first e-commerce store.
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Letícia Almeida · Nursing & Acupuncture
From the logo to the clinic door, and from the clinic to social media.
View case study →Our gold isn't what you think. It's our range of experience.
People often ask why Trix hasn't picked a single niche. The answer is our greatest asset: working across different industries gives us a privileged view of the market. We see what works and, above all, why it works.
Before we even send a proposal, we study each client and each niche. We get to know the teams, understand what truly sets them apart and follow decisions closely, as if the business were ours too.
That's why you'll never see Trix selling ready-made packages or off-the-shelf quotes.
Let's talk about your businessBrands we've worked with
Got questions?
Still have questions? We're just a conversation away.
What services does Trix offer?
We offer strategic positioning analysis and definition, social media management, paid media (Meta Ads and Google Ads), branding, websites and landing pages, visual communication, corporate gifts and podcast planning. For existing clients, we also produce print materials. Each project brings together the services that make sense for where the company is right now.
What's the difference between Strategic Positioning and social media management?
Strategic Positioning is a standalone project: we analyze the business, the audience and the competition to define the place the brand should hold in the market, and we deliver a diagnosis, tone of voice, communication pillars and a 12-month roadmap. Social media management is the ongoing execution: planning, creating, publishing and monitoring content. You can hire them together or separately.
How do I start a project with Trix?
It all starts with a conversation. We want to understand your company, your challenges and where you want to go. Based on that diagnosis, which looks at positioning, audience, market and current digital presence, we present a tailored proposal with the channels, formats and services that make sense for your brand.
How much does it cost to hire Trix?
It depends on the scope. Since we don't sell ready-made packages or off-the-shelf quotes, the investment is defined after our first conversation, once we understand what your company really needs. That way, the proposal covers only what makes sense for where you are now.
Do I need an in-house marketing team to hire Trix?
No. Trix can support your company's marketing team or take over strategy and production entirely, from planning and content creation to publishing on your channels. The format is shaped around each client's structure and needs.
Do you work in person or online?
Both. We're based in Rio de Janeiro, where we do visits, content shoots and event coverage, and we work online with companies in other regions of Brazil.