Service
Strategic Positioning
For companies and experts with plenty of expertise that the market still doesn't see. We build your authority architecture before producing the first post. It's a standalone project, which may or may not be paired with social media management.
From research to roadmap
For companies and experts with plenty of expertise that the market still doesn't see. We build your authority architecture before producing the first post. It's a standalone project, which may or may not be paired with social media management.
How it works
We dig into the business, the audience and the competition to define the place the brand should hold in customers' minds, and how to get there.
Diagnosis triangulated from 4 sources
A finding only becomes a recommendation when it shows up in at least two independent sources.
What the client receives
- Diagnosis of the current digital presence
- SWOT and market analysis
- Competitive map and the white space to claim
- Tone of voice and communication pillars
- Calendar of key dates with story and post ideas
- Online and offline action plan (talks and events)
- 12-month strategic roadmap with KPIs
Want to see how Trix works in practice? Explore our case studies.
Strategic Positioning FAQ
Still have questions? We're just a conversation away.
Does Strategic Positioning include social media management?
No. It's a standalone project focused on defining the place the brand should hold in the market and the path to get there. Social media management can be hired afterward, or in parallel, to execute what was defined.
How long does the project take?
It's built in three monthly stages: research and benchmarking; authority architecture and communication guide; and an action plan with a 12-month strategic roadmap.
Who is Strategic Positioning for?
For companies and experts who want to stop being compared on price and start being sought out for their method, including the personal brands of partners and leaders.
What do I get at the end?
A diagnosis of your digital presence, SWOT and market analysis, a competitive map, tone of voice and communication pillars, a calendar of key dates with content ideas, an online and offline action plan and a 12-month roadmap with KPIs.